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Larabar ALT is here

Another day in Atlanta and another little box arrives in the mail, courtesy Larabar. This one contained the latest addition to Larabar’s wonderful assortment of dried fruit and nut bars – ALT.

ALT from Larabar

ALT from Larabar

Each ALT bar contain 10 grams of protein derived from peas. The wrapper is made from 31% plant-based material. There you have it – a dried fruit and nut bar that is gluten-free, vegan, soy-free, dairy-free, kosher, non-GMO and choc-a-full of protein! Seems like a fabulous deal, no?

Unfortunately, I couldn’t stand the taste. It seemed a little odd in flavor, for lack of a better description. Texturally, it was nowhere as soft as the regular Larabars, feeling more coarse and grainy in comparison.

I am not sure if it is the taste of pea protein or the fact that all four flavor combinations contain peanuts or that the ingredient list now contains brown rice flour, brown rice syrup and natural flavor. I tend to be suspicious of the term ‘natural flavor.’ What does the flavor contain? What is it derived from? And so on…

ALT Bars

ALT Bars

To make a long story short, I am not a fan of ALT. In fact, I have a Cinnamon Apple Crisp Bar and a Peanut Butter Cookie Bar that I need to give away because I don’t think I will enjoy them.

I keep going back to the older Larabar combinations. Currently, my pantry contains one each of the Coconut Cream Pie, Lemon Bar, Cashew Cookie, Key Lime Pie, Banana Bread and two of the Pecan Pie. Clearly, I am a traditionalist.

Pure Bliss Organics, Marietta

I am always looking out for tasty-healthy snack options. My fondness for Larabar has been well documented on this site. For a long time, I wondered if I would find another product like Larabar. As tasty, as healthy, as reasonably priced and as easily available… a tall order, I know! In addition, I am also known to be extremely picky when it comes to the ingredient list. As tasty and cheap a product may be, a long list of unfamiliar ingredients generally leaves me uncomfortable, and I find myself putting the product back on the shelf.

One day, I chanced on an Acai Coconut bar at a local Robeks outlet. Can’t recall the exact price but it didn’t make me wince. Plus it was made by a local company! I picked it up. Tasty, tasty! I have an issue with many energy bars in that they tend to be dry, almost cardboard-y in texture. Not this one. It was definitely not as soft/moist as Larabar but not dry/dense either.

Pure Bliss Organics, Marietta

Pure Bliss Organics is a Marietta-based company that sells gourmet nuts, energy bars, granola, etc. I sent a note through the website asking if I could sample the products and write about them on the blog. Soon after, I heard back from Jon, one of the owners, asking if I wanted to come check out the company’s facility. I jumped at the offer. And so it turned out that one warm Tuesday morning, I found myself at Pure Bliss Organics. I couldn’t have been more surprised at the location; it was mere minutes from my home! Literally in my backyard, you can say!

Jon and Antonio, the owners, welcomed me warmly and showed me around. The tiny office provides abundant evidence of the company’s philosophy on life, happiness and food. A sweet space with a cute little altar, incense and pictures… I couldn’t have felt more at home if I had tried!

Antonio (L), Lakshmi, Jon (R)

As Jon showed me around the bakery and store room, he mentioned that all Pure Bliss products are certified organic. A few of them are vegan while some are wheat-free. Not all ingredients are sourced locally. For instance, Jon mentioned that there are not many organic blueberry vendors in Georgia, and so, the blueberries come from Michigan. I saw two huge ovens, each capable of roasting up to 40 trays of nuts and seeds. Many of the products are made by hand. I saw one of the employees mixing blended banana with dry ingredients for making Banana Gorilla granola. Jon also showed me the packing and cutting machines acquired recently by the company. Pure Bliss Organics products are stocked at Whole Foods and Sevananda, among other locations.

Making Banana Gorilla Granola

I left the office clutching a generous bag of complimentary samples… Mmm.

Samples Galore!

P and I went through the samples pretty quick. The energy bar bites are a great idea… excellent for sharing! Each little bite packs a nice punch, perfect for the 3 p.m. snack craving. The Mocha Java Bites have sharp notes of espresso that jive beautifully with the crispness of brown rice crisps and the soft chewiness of dates. The Appleachia is a great combination of apples, walnuts, brown rice crisps, flaxmeal and a host of other delicious ingredients. Some of the gourmet nuts have a lingering heat, courtesy cayenne and chilli. Good in small bites!

Pure Bliss Organics is a company grounded in its philosophy of creating foods that nourish the mind, body and soul. Now that is a mindset I can totally get behind… 🙂